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Media How-To's



Media Planning
October 10, 2006 - jesus
Too often, media work comes as an afterthought. By planning ahead you can reap the benefits of strengthened campaigns, sustained relationships with reporters, and strategic shifts in public debate. In this how-to we share steps for media planning and some handy worksheets to help you get started. > read more
Framing & Messaging
October 9, 2006 - jesus
Once your goals and your audiences are clear, you’re ready to develop a strategic frame and compelling messages for your cause. These steps are the heart of effective communications work, and this how-to presents a framework along with the 5 Elements of a Successful Message, and some vocabulary that can help you connect with your audiences’ values. > read more
Storytelling
October 8, 2006 - jesus
Storytelling is one of our most trusted methods for educating and moving people. By making your frame and messages into a narrative, you can convey history, political context and solutions through morals that move audiences to action. In this how-to we share an example of how one group reframed their issue through a story, along with helpful worksheets and tips. > read more
Press Releases & Pitching
October 7, 2006 - tiffany
A strong press release and a good pitch tells your story and positions you as a credible source for reporters. In this how-to we share some do’s and don’ts when pitching to reporters, as well as a sample press release and a template for creating your own. > read more
Interviewing
October 6, 2006 - tiffany
Just the thought of speaking to a reporter is enough to make many of us sweat. We never know what they’ll ask or if they’ll write an accurate story, but with these tips you’ll learn there is one thing you can predict: how you will deliver your message as an effective spokesperson. In this how-to we share some tips to help you practice and a framework to follow for any interview. > read more
Building Strong Relationships
October 5, 2006 - jesus
For organizers, conducting communications work is not just about getting that one-time media hit, it's about cultivating sustained relationships with journalists to shift public debate. This requires strategy, systems and materials. This how-to provides some steps to build the relationships you need to reach your audience and set the media agenda. > read more
Challenging Bias
October 4, 2006 - tiffany
For people from marginalized communities, earning media coverage goes hand in hand with confronting bias. In order to tell our stories, organizers must actively challenge dominant stereotypes, build credibility, and reframe their issue. This how-to offers some useful steps you can take to confront bias about your issue before, during and after your campaign. > read more